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Plain answers about cold email

Plain answers to the questions people ask us about cold email: what it is, whether it is legal, what it costs, and how to make it work.

Oct 4, 2026 · 2 min read What to do with replies: speed, qualification and booking The campaign is won or lost after the reply. Answer within the hour, ask two questions, book the meeting, and treat every 'no' as data. Read Oct 1, 2026 · 2 min read A/B tests that actually matter in cold email Most tests measure noise. The few that move results: first line, the question, length, send timing, and the follow-up count. Read Sep 29, 2026 · 2 min read Building a cold email list: where leads come from and how to clean them A precise, verified list is most of the result. Sources, segmentation, verification, enrichment and the suppression list that keeps you polite. Read Sep 25, 2026 · 2 min read Email warm-up: what it is and how long it takes New mailboxes have no reputation. Warm-up builds one before the first cold email goes out: what happens, how long it takes, and the signs it worked. Read Sep 21, 2026 · 2 min read How to write a cold email that gets replies A structure that works: one specific first line, one offer, one question, under 120 words, and two follow-ups that each add a reason. Read Sep 17, 2026 · 2 min read SPF, DKIM and DMARC explained in plain English The three DNS records that tell inbox providers your email is really from you. What each does, and the settings that work for cold email. Read Sep 13, 2026 · 2 min read How many cold emails does it take to get one client? Realistic numbers for a precise B2B list: reply rates, positive replies, meetings and deals, and the levers that move each one. Read Sep 9, 2026 · 2 min read Never send cold emails from your main domain Cold email always carries some deliverability risk. Secondary domains absorb it so your company's real inbox never pays for it. Read Sep 5, 2026 · 2 min read Is cold email legal in France, the EU and the UK? For B2B, yes, under conditions: a legitimate interest, a professional recipient, an honest message and a working opt-out. General information, not legal advice. Read Sep 1, 2026 · 2 min read What cold email is, and what it is not Cold email is a short, personal message to a business contact who has not heard of you. It is not spam, not a newsletter, and not mass mailing. Read

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