<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>MLK Leadhunters — Blog</title><link>https://mlkleadhunters.com/blog/</link><description>Plain answers on B2B cold email: how to write one, building lists, warm-up, SPF, DKIM and DMARC, legality in the UK and EU, and what to do with replies.</description><language>en-GB</language><lastBuildDate>Sun, 04 Oct 2026 00:00:00 +0200</lastBuildDate><atom:link href="https://mlkleadhunters.com/index.xml" rel="self" type="application/rss+xml"/><item><title>What to do with replies: speed, qualification and booking</title><link>https://mlkleadhunters.com/blog/what-to-do-with-replies/</link><pubDate>Sun, 04 Oct 2026 00:00:00 +0200</pubDate><guid>https://mlkleadhunters.com/blog/what-to-do-with-replies/</guid><description>The campaign is won or lost after the reply. Answer within the hour, ask two questions, book the meeting, and treat every 'no' as data.</description></item><item><title>A/B tests that actually matter in cold email</title><link>https://mlkleadhunters.com/blog/ab-tests-that-matter/</link><pubDate>Thu, 01 Oct 2026 00:00:00 +0200</pubDate><guid>https://mlkleadhunters.com/blog/ab-tests-that-matter/</guid><description>Most tests measure noise. The few that move results: first line, the question, length, send timing, and the follow-up count.</description></item><item><title>Building a cold email list: where leads come from and how to clean them</title><link>https://mlkleadhunters.com/blog/building-a-cold-email-list/</link><pubDate>Tue, 29 Sep 2026 00:00:00 +0200</pubDate><guid>https://mlkleadhunters.com/blog/building-a-cold-email-list/</guid><description>A precise, verified list is most of the result. Sources, segmentation, verification, enrichment and the suppression list that keeps you polite.</description></item><item><title>Email warm-up: what it is and how long it takes</title><link>https://mlkleadhunters.com/blog/email-warm-up/</link><pubDate>Fri, 25 Sep 2026 00:00:00 +0200</pubDate><guid>https://mlkleadhunters.com/blog/email-warm-up/</guid><description>New mailboxes have no reputation. Warm-up builds one before the first cold email goes out: what happens, how long it takes, and the signs it worked.</description></item><item><title>How to write a cold email that gets replies</title><link>https://mlkleadhunters.com/blog/how-to-write-a-cold-email/</link><pubDate>Mon, 21 Sep 2026 00:00:00 +0200</pubDate><guid>https://mlkleadhunters.com/blog/how-to-write-a-cold-email/</guid><description>A structure that works: one specific first line, one offer, one question, under 120 words, and two follow-ups that each add a reason.</description></item><item><title>SPF, DKIM and DMARC explained in plain English</title><link>https://mlkleadhunters.com/blog/spf-dkim-dmarc-explained/</link><pubDate>Thu, 17 Sep 2026 00:00:00 +0200</pubDate><guid>https://mlkleadhunters.com/blog/spf-dkim-dmarc-explained/</guid><description>The three DNS records that tell inbox providers your email is really from you. What each does, and the settings that work for cold email.</description></item><item><title>How many cold emails does it take to get one client?</title><link>https://mlkleadhunters.com/blog/how-many-emails-to-get-a-client/</link><pubDate>Sun, 13 Sep 2026 00:00:00 +0200</pubDate><guid>https://mlkleadhunters.com/blog/how-many-emails-to-get-a-client/</guid><description>Realistic numbers for a precise B2B list: reply rates, positive replies, meetings and deals, and the levers that move each one.</description></item><item><title>Never send cold emails from your main domain</title><link>https://mlkleadhunters.com/blog/never-send-from-your-main-domain/</link><pubDate>Wed, 09 Sep 2026 00:00:00 +0200</pubDate><guid>https://mlkleadhunters.com/blog/never-send-from-your-main-domain/</guid><description>Cold email always carries some deliverability risk. Secondary domains absorb it so your company's real inbox never pays for it.</description></item><item><title>Is cold email legal in France, the EU and the UK?</title><link>https://mlkleadhunters.com/blog/is-cold-email-legal/</link><pubDate>Sat, 05 Sep 2026 00:00:00 +0200</pubDate><guid>https://mlkleadhunters.com/blog/is-cold-email-legal/</guid><description>For B2B, yes, under conditions: a legitimate interest, a professional recipient, an honest message and a working opt-out. General information, not legal advice.</description></item><item><title>What cold email is, and what it is not</title><link>https://mlkleadhunters.com/blog/what-is-cold-email/</link><pubDate>Tue, 01 Sep 2026 00:00:00 +0200</pubDate><guid>https://mlkleadhunters.com/blog/what-is-cold-email/</guid><description>Cold email is a short, personal message to a business contact who has not heard of you. It is not spam, not a newsletter, and not mass mailing.</description></item></channel></rss>