Pilotech
Pilotech installs invisible air conditioning, Toshiba systems and VMI ventilation across Paris and the Île-de-France. The emails brought phone calls from businesses, not just replies.
“Our customers usually find us on Google, and our reviews do the talking. For business clients we had never prospected at all. MLK built the sending setup, wrote the emails in our words and sent us only the replies worth our time. Within the first weeks, restaurant and shop owners were calling the direct line in the signature to ask for a visit. We never wrote a message ourselves, and every reply we did get, we answered from our own inbox, which is exactly how we wanted it.”
The situation
Pilotech is a Paris installer with a rare specialty: reversible air conditioning with no outdoor unit, for Haussmann buildings, strict co-ownerships and protected areas, alongside Toshiba air conditioning and heat pumps and VMI ventilation by insufflation. Its private customers come through Google, where it holds a 5.0 rating on more than eighty reviews. Business customers were another matter: restaurants, shops, offices and architects had never been approached, and the company had no sales team to do it.
What we did
We built the sending infrastructure first: dedicated domains, warmed mailboxes, authentication. Then a short list of Paris businesses whose premises need discreet cooling and whose owners decide quickly, and a three-email sequence around one offer: a free technical visit and a firm quote, with the installation invisible from the street. The emails were signed by the founder, with a direct line in the signature.
What came back
Something we had not planned for: a share of prospects picked up the phone instead of replying. A real name and a direct line turned emails into calls. We adapted the sequence to make calling easier, and forwarded the written replies to Pilotech the same day so they could answer from their own inbox.
- Client
- Pilotech
- Sector
- Air conditioning and ventilation, Paris
- Period
- 2025
- Scope
- Set Up + Outreach
- Website
- Visit the site
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